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  • matt@yelldesign.com
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    201/26 Rokeby Street,
    Collingwood VIC 3066 Australia

 

World Whisky Day

What a dream brief – make a load of content featuring all of the most popular whiskies around. Also, play with some dry ice, slow motion footage and paper craft – perfect.

We had a ball making this series for Liquorland using real footage (not something we do a lot of), mixed with papercrafted sets. The brief was to highlight the colour and richness of the whisky, so all of the sets used were bright white, and minimal. A range of stills was also used in the campaign for blogs and other social channels.