Get in touch

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See anything you like, or want to talk about working together? We’re always up for a chat.

  • matt@yelldesign.com
  • 📞 +(61) 418 562 251
  • 🏢

    433A Brunswick Street
    Fitzroy VIC 3065 Australia

An illustration of an ice cream (labelled 'brands'), and an ice cream van (labelled 'agencies' moving towards an arch that says 'Order here'.

Kick-Off

Usually a phone call, or a face-to-face meeting if we're in the same city! Review the brief, firm up the estimates and chat contracts if needed.

An illustration of a happy contract
 
 

Concepts

Yelldesign provides one or two concepts per piece of content needed. These are usually in dot-point form (no visuals yet!).

An image of neopolitan ice cream with dot-points appearing next to it

Concepts

Yelldesign provides one or two concepts per piece of content needed. These are usually in dot-point form (no visuals yet!).

Treatments

A broad view of the style and treatment of each content piece. This usually includes visual references similar to the traditional mood board.

An illustration of four different types of icecream, with different toppings
 
 

Storyboard

The animation or video is broken down into a visual storyboard to show key transitions, camera angles and movement. We can also add VO scripts to these.

An illustration of a storyboard

Storyboard

The animation or video is broken down into a visual storyboard to show key transitions, camera angles and movement. We can also add VO scripts to these.

Pre-production

The team starts building the props and sets. We also find locations if needed, and any other backgrounds, paper or other materials that are required for shooting.

An illustration of the neapolitan icecream being scooped up. Cones and ice-cream toppings surround it
 
 

Production

Shoot day! (or days). Hundreds of images are taken and the visual story is brought to life.

An illustration of a camera taking a picture of a scoop added onto the ice cream cone.

Production

Shoot day! (or days). Hundreds of images are taken and the visual story is brought to life.

Post-production

This is where we remove bits of string, Blu Tac, wire, tape and any other production leftovers. The animation is given a good coat of polish - ready for delivery.

an illustration of sprinkles and a cherry being added to the icecream
 
 

Delivery

We deliver the files for posting in whichever format required. Videos in different sizes/ratios, still images, GIFs - whatever you need to launch the campaign!

an illustration of three different icecreams being presented in a serving rack

Delivery

We deliver the files for posting in whichever format required. Videos in different sizes/ratios, still images, GIFs - whatever you need to launch the campaign!

 
An illustration of two happy people enjoying their icecream