McDonalds

In partnership with our mates at Niche Brasil, we got all cheesy (with paper of course) for the launch of the McDonalds Quattro Formaggi burger.  We used a Strata Stencil technique for this video – where layers of paper stencil cut outs are stacked together to create an animated tunnel like effect.

So, armed with hundreds of paper cut outs and a custom built rig to help animate the layers – we got to work creating a tunnel of cheese.  Yum!